Moments Of Truth In Your Business

MOMENTS OF TRUTH

How would you manage these moments of truth­?

In the Real Estate world the moments of truth are universal, and they are critical. These moments are:

1. Before We Meet:

The first moment of truth occurs before our prospective client even meet us. Because they hope that we might be the right one to help them.

We have to be careful because usually these people come from a referral. We look for information about them before we meet.

2. When We First Meet:

This happens when they actually contact us in person, by phone or email. This moment is crucial because it is when they are convinced that they have found the right agent. It is based on the first impression.

We have to listen to their needs in order to provide good services, and find the way to say the right words in the right moment to create a trust line of communication.

3. When We Deliver Our Services:

This is when the initial transaction is completed and they are satisfied that we have delivered on our promise of value. Here is when we have met or exceeded their expectations.

In this point we have to make sure every single step in the negotiation goes right, without any delays and inconveniences for the client. We applied quality customer service.

4. When They Refer You:

When they refer a friend or a family member to you. This action affirms their satisfaction.

We take care of the referral as a friend who we care of. Just like our initial satisfied client.

5. When You Get Their Repeated Business:

In Real Estate this happens when they are ready to buy or sell again and they call you instead of your competition.

We always thank them for their business, and we make sure to solve any problems they might have with the property, whatever they are buying or selling.