I've already discussed about some types of clients, but the ones I'm about to list are those that have stood out to me based on personal experiences.
Clients based on needs:
These clients have identified a need and are looking for something specific because they "need" it. For example buying a house.- It is hard to satisfy this type of client because they are looking for something in particular.
- They are usually loyal to a brand. (Real Estate Agent)
- If your company does not meet their requirements, they will move onto another company.
- They can become regular customers if you meet their needs (it is important to have good personal interaction).
Loyal Customers:
These are the pillars of your business. Even if they only represent 20% of your clients, they are responsible for 50% of your sales.
- These are completely satisfied clients.
- You must keep constant communincation with them.
- The clients experience is above their expectations.
- They are responsible for positive mouth-to-mouth publicity, which can be more effective than any other type of advertisement.
I highly suggest that you and your company should invest both time and effort on these clients.
